Our story began When Noor , a fashion enthusiast in Pakistan, grew tired of scouring local markets and online stores for the perfect floral cardigan and sweater. Frustrated by the lack of stylish, high-quality options, she decided to take matters into her own hands.
In 2024 , she launched Yasmin Mercantile with a debut collection of eleven signature cardigans and sweaters for fashion-conscious Pakistanis embracing the refreshing blend of style and comfort